About me

Hi, I’m Areti — mom, maker, and the hands behind Simply Areti.

I didn’t start this journey with a business in mind. In fact, I started it for my own well-being.

When I got pregnant, I was working in the hospitality industry — a fast-paced, physically demanding, emotionally draining job. Once I stopped working to focus on my baby, I quickly realized that I needed something for me, too. I needed a way to reconnect with myself, to create, and to feel joy beyond the (beautifully exhausting) world of new motherhood.

So, I tried everything: knitting, embroidery, punch needle… and then I saw my mother’s sewing machine — just sitting there, waiting for a second life. I decided to give it a go.

I had so many failures at first (trust me, so many), but I kept going. And one day, I made my first bag — from an old pair of my husband’s jeans. I still have it.

It wasn’t about making money or launching a brand. But my husband saw something in me that I hadn’t yet seen — and with his encouragement, I began to dream a little bigger.

That’s how Simply Areti was born:
From the quiet moments between feedings and naps.
From the need to create, express, and grow — as a mom, but also as a woman.

Now, I design and craft accessories that are both practical and joyful. Some are perfect for moms and babies. Others are made for the woman who wants something soft, strong, and beautiful in her everyday life.

Because we’re not just mothers — we’re also women who deserve to feel seen, supported, and inspired.

Thank you for being here. Let’s create something beautiful together.

#SimplyAreti