When I first started creating, I was already in a rhythm.
Content wasn’t a burden — I enjoyed it.
Sewing wasn’t a problem — I wanted to do it.
Trying new ideas was exciting — not stressful.
And then the grant became real, and everything shifted.
From flow… to obligations
During the last six months, creativity didn’t stop because I stopped wanting it.
It stopped because I simply couldn’t make time for it.
I couldn’t shoot content when I wanted.
I couldn’t sew when inspiration came.
I couldn’t plan my season properly.
Everything was consumed by deadlines, requirements, paperwork, and logistics.
I lost the entire winter season.
I ended up making only a few scrunchies and a few scarves — while I had much bigger plans.
Time + Money + Energy
And with time, I lost something else:
budget.
There was no money left for ads.
No room to push content, test audiences, grow on social platforms, or promote products.
And if people don’t see you, they don’t buy from you.
The emotional swamp no one warns you about
On top of that, personal issues surfaced during the same period.
Not the cause — but definitely the extra weight.
The result was a mix of anxiety, sadness, frustration and confusion that made it hard to breathe, let alone plan.
It wasn’t creativity that overwhelmed me.
It was the structure wrapped around it.
The pause that was needed
Closing the business activity wasn’t giving up.
It was reclaiming time, pace and intention.
Now creation comes back to what it was:
not a requirement, but a breath.
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